If you need to find customers in a recession you will probably be searching for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to those with a rock bottom budget - or even for those in need of completely free advertising.
The best way I have used to get webpage traffic, without a doubt, is Article Marketing.
It's free, the leads are targeted and they are searching whatever item you are promoting, and what's even better, unlike an expensive month-long advert in the national press, the customers keep coming month on month. I have sites I haven't actively advertised for over 4 years - yet targeted visitors arrive over and over again.
You really don't need to be (or hire) a professional with website promotion tricks, although if you are able, that's great. But you do need to use article marketing well. Even though you will get SOME traffic, with a hit or miss approach, it won't be the best you can attain for the time spent.
Some business owners may be afraid to even consider article marketing because they fear they're not "literate" enough. This should NOT be a barrier. Needless to say every article needs to be properly punctuated and free from spelling mistakes, because that will reflect on you and your company as "sloppy". However a good spell-checker, in Word or even the one in your browser, will highlight the amendments you need.
If you still feel unable to assemble content for your articles, you can hire authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!
Another alternative is to invest in low-cost PLR articles and rewrite them yourself. Please note that th rewriting step is very important; it is what puts your own personality and stamp to articles that other people may already have purchased.
So having dismissed fears about being unable to devise good content, you're well on the way to starting to use article marketing to get free traffic. It really can be that easy.
My first attempts were effective even with a few "raw" articles I'd written myself without considering any of the finer points. But for just a little extra effort, considering a few more tips and tricks, I could have achieved so much more.
A few of the article marketing tips that can help you get better results are:
- How to settle on what keywords to use?
- Are you trying to get prospects to sites that already have too many competitors?
- Which article directories are the top ones to submit to?
- Should you submit your work to many sites or just a small number - is more always better?
- What is the best way to structure articles?
- How to select the best title for your article?
- How to defeat writer's block?
- What about Google's duplicate content penalty?
Formatting your articles for the ease of the people who will download them
The REAL benefit of Article Marketing, that most people have never guessed.
Examine some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.
Other Readings Partner Sites