Many people use article marketing to advertise their websites. Utilizing articles in this way can afford proof of your credentials to share knowledge to the broader internet community.
If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in revenue for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.
While article marketing includes many factors such that an exact calculation of advantages in income terms is difficult, we cannot run away from the fact that when it comes to profitability of any internet business, we must reckon in terms of hard cash.
Here statistics play a big part in comparing revenue to articles and I am about to propose a way that you can check your article marketing statistics.
Simple maths can help to project revenue to the number of articles we write, even though there are factors specific only to a specific author that are not common to any other person.
Over a period of time of, for example, 6 months, an author of various articles can graph receipts derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles written, each time maintaining the number of article directories to which the article was submitted at the same figure.
For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using only article marketing, and the "x" axis will be the number of articles submitted.
Over a period of 6 months, you will have plenty of data on the graph to form a straight line that goes through nearly all the points on the graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will demonstrate that the revenue derived is a function of "m" which is the slope of the line, and a constant "c".
The constant "c" is the value where the straight line intersects the "y" axis and this is the particular part which stems from the author and is an indication of his talents in article writing, his style of writing, his command of the language and other factors that only the individual shows.
By studying income obtained vs number of articles submitted, keeping other factors unchanged, it will be possible to measure the quality of the author's writing and form a rough basis to project further profitability to the number of articles scheduled for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are excluded from the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".
This is by no means exact; but recording statistics and charts like these is useful in helping the marketer identify sudden trend changes, especially where performance falls.
He can then consider what has caused this deviation and highlight details that may be otherwise missed.
Many use software to record earnings, but most scripts do not incorporate graphical analysis. When the charting is done manually the internet marketer notices sudden fluctuations or is able to plan what to alter to derive more revenue.
He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".
Knowing these factors, he can vary them and test the changes.
By correlating revenue with articles written, the internet marketer can forecast profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for further analysis, or in marketing terms "testing".
Other Readings Partner Sites